Yards advises the WMH Project group on the acquisition of Double 2

The law firm Yards advises the WMH Project group on the acquisition of Double 2

Founded on a strong events-focused ethos, WMH Project has gradually established itself as a leading player in the events and non-media sectors, thanks to a strategy combining organic growth with targeted acquisitions of leading agencies, which Yards is delighted to support (LDR, Phénomène, Petit Ami, Win-Win, Cocotte and, most recently, Profirst France). The group now works with corporate and institutional clients, major international brands, and public, cultural and local authorities across a wide range of initiatives: strategic events, launches, urban experiences, festivals, public-facing campaigns, cultural activations, roadshows, and hybrid and international initiatives.

WMH Project is one of the leading non-media communications groups in France and Europe. With 550 employees and a turnover of €240 million in 2025, WMH Project is continuing on its path of growth and organisational development by strengthening a key strategic focus.

Double2 designs public events and 360° initiatives designed to embed brands within the habits, culture and everyday lives of their audiences. Double 2’s approach – which is creative, strategic and results-driven – complements WMH Project’s areas of expertise and enhances all its service lines: Events, Influencer Marketing, Branding, Spatial Design, Incentives & Travel.

Through this acquisition, WMH Project is reaffirming its ambition to become a European leader in the creation of bold, high-impact ideas, both in France and internationally. The priority markets identified as part of this development strategy include, in particular: France, Belgium, Italy, Germany and Spain, as well as certain strategic hubs outside Europe

The Yards team consisted of:

• On M&A and corporate matters: Jean-Philippe Jacob, Maud Gendron, Ghita Bouzoubaa and Lila Roussel,
• On the financing aspects: Maud Gendron,
• On tax matters: Jérémie Yéni and Marin du Repaire,
• On labor law aspects: Christine Hillig-Poudevigne and Agathe De Vreese