- Transactions
- M&A / Private Equity
- The 25 September 2023
Yards advises Le Nouveau Bélier on the acquisition of a majority stake in Groupe Dékuple
BackThe law firm Yards has advised the founders of the retail marketing agency Le Nouveau Bélier on the acquisition of a majority stake in the Dékuple Group
Yards has advised the founders of Le Nouveau Bélier, an agency specialising in retail marketing, on the acquisition of a majority stake in the Dékuple Group, a European player in data marketing.
Founded in 2008, Le Nouveau Bélier has established itself as one of the undisputed experts in retail advertising strategy. It has built up a solid reputation by developing successful advertising campaigns for major retail brands (Darty, Gamm Vert, Interflora, Supermarchés Match, Metro, etc.).
This merger, which brings together the data-driven skills of the Dékuple Group and the branding and advertising expertise of the Le Nouveau Bélier agency, creates a unique global support offering for retail players.
The Yards team comprised Eric du Peloux and Alexandre Malek.
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