Yards advises Le Nouveau Bélier on the acquisition of a majority stake in Groupe Dékuple

The law firm Yards has advised the founders of the retail marketing agency Le Nouveau Bélier on the acquisition of a majority stake in the Dékuple Group

Yards has advised the founders of Le Nouveau Bélier, an agency specialising in retail marketing, on the acquisition of a majority stake in the Dékuple Group, a European player in data marketing.

Founded in 2008, Le Nouveau Bélier has established itself as one of the undisputed experts in retail advertising strategy. It has built up a solid reputation by developing successful advertising campaigns for major retail brands (Darty, Gamm Vert, Interflora, Supermarchés Match, Metro, etc.).

This merger, which brings together the data-driven skills of the Dékuple Group and the branding and advertising expertise of the Le Nouveau Bélier agency, creates a unique global support offering for retail players.

The Yards team comprised Eric du Peloux and Alexandre Malek.